11.27.16: You Say Eee-Kay-Ah, I Say Eye-Key-Uh

Today is the day to fulfill a little dream of Paolo’s. A 45-minute bus ride south through the suburban hinterlands and here we are: IKEA!

Yes, we’ve all been there a million times but here’s why Swedish IKEA is better than the IKEA in your country:

  • A big room where you can drop off the kids and forget about them while you shop. Each kid is assigned a number which they wear on their bodies in the form of a little smock. “Hey Number 43, quit beating up Number 19!” Very Brave New World.
  • The employees are dressed in a wide array of yellow tops: jaunty t-shirts, striped polos, fleece jackets.
  • Fake fika in the kitchen furniture area.
  • Cool art and design books… Let’s hear it for Ruthel and Olle Eksell!
  • A smorgasboard option in the restaurant (okay, special for the Christmas season, but still…)
  • A 6-pack of Sötsak Kakaobolls for 10 krona!
  • Rad tote bags that are half the price they are at home.

The only bummer is that the collaboration with Stockholm textile designers 10-Gruppen isn’t out until May 2017… We’ll be back!

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Paolo Davanzo and Lisa Marr travel the world, sharing movies and music with the masses. At home in Los Angeles, they facilitate community screenings and workshops at the Echo Park Film Center, a non-profit media arts organization.

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